Fit is foremost
Too many swimsuits fit poorly because they are designed and fit on models with “perfect” bodies. We fit our pieces on hundreds of women of many shapes and sizes to achieve our exceptional fit. All our pieces are sold as separates to accommodate different body types and we are continually developing new styles to serve as many women as possible.
Our fabric is your second skin
We put the world’s finest luxury fabrics and the most innovative performance knits to the test before deciding to create our own proprietary fabric that combined the best of both: silky soft hand feel, exceptional support, optimal compression, quick-dry ability, UPF 50+ protection and outstanding stretch recovery. We use this fabric for both the outer layer and for the inner lining, giving you a super smooth look and more support than a typical swimsuit.
Craftsmanship cannot be compromised
We carefully consider every component and construction technique used to craft our swimwear. We choose excellence over cost and partner with best-in-class suppliers and factories who share our exacting standards. We use Riri zippers, German hardware made with real gold and proprietary elastic that doesn't dig or pinch. Our life-changing bra cup pads were created for us in partnership with the leading American manufacturer of bra pads, whose products we've personally used for years. Our skilled craftspeople sew our pieces with flat and hidden seams and clean finishing to ensure the smoothest fit and feel.
Inspiring design is artisty and ingenuity combined
We deeply value the vision, talents and hard work required for our designers and highly skilled craftspeople to create every item we share with you. A fine artist hand paints all our prints, which were created to mix and match. Our bikini bottoms are designed to be reversible giving you even more styling options. Our packaging was painstakingly designed to be both luxe and reusable. We strive every day to gracefully bring form and function together in a way that inspires and delights, and celebrates the timeless beauty and ingenuity of true artistry.
The customer is at the core of our company and our ethos
Trying on and buying your Via Eden pieces should be as effortless and enjoyable as wearing them. We apply the same customer-centered focus we use to develop our swimwear to every aspect of your Via Eden experience and to how we run our company. Selling our collection directly to you online and at our trunk shows helps us stay connected to you and allows us to create swimwear that is truly reimagined.
A swimsuit is the ultimate intimate. It is as form-fitting as lingerie but worn for the whole world to see. There is no piece of clothing in our wardrobe that we require more from. Yet with swimwear, we so often settle for less.
Your bikini or one piece should fit as if it was custom made for you. It should make you look and feel beautiful, confident and comfortable. You should be able to surf in Sumba or look effortlessly chic lounging by the pool. Your swimsuit should be luxurious and finely crafted. And the people who design, sew and sell swimwear should have a deep understanding of a woman's body, how it moves and what makes a woman look great.
Mali's lifelong obsession with swimwear and her quest to find pieces that embodied all these attributes, started us on our Via Eden journey in 2014. We spent a year learning why there was such a disconnect between the ideal of swimwear and the reality most of us face. We visited fabric mills, factories, trim suppliers and other swimwear companies . We spent over a year fitting and testing swimwear on real women all over the world.
Via Eden has been a true labor of love (and sweat and sometimes, tears) for us and our team. We are so grateful and excited to share our hard-won knowledge and ideas with you.
We hope to meet you soon and we hope you are inspired by our vision of swimwear reimagined.
Mali & Cynthia
Our Founding Team
No man (or woman) is an island; and no great product can be created without a dream team of collaborators and friends.
A globetrotting bikini connoisseur from Hawaii. A sun protection-obsessed fashionista. A nationally ranked downhill skier turned fitness maven. A multi-disciplinary designer from Colombia. A perfectionistic creative director. Two competitive swimmers: one of them a fine artist; the other one, a veteran of French luxury companies.